Platform Management: Creating, optimizing, and managing product catalogs on IndiaMART, TradeIndia, and Alibaba to ensure high visibility and search ranking.
Lead Handling: Responding rapidly to incoming leads (ideally within 5-10 minutes) from B2B portals and social media.
Lead Qualification: Filtering serious buyers from non-serious inquiries and moving qualified leads through the sales funnel.
Business Acquisition: Pitching products, negotiating pricing/MOQ (Minimum Order Quantity), and closing deals.
Digital Strategy: Executing multi-channel campaigns across email, WhatsApp, and social media (LinkedIn/Facebook) to nurture prospects.
Key Skills Required
B2B Portal Expertise: Hands-on experience with the IndiaMART dashboard and catalog management.
CRM Tools: Proficiency in tracking leads and managing pipelines using tools like HubSpot, Salesforce, or internal lead trackers.
Outreach Tools: Familiarity with LinkedIn Sales Navigator, Apollo.io, and Lusha for targeted B2B prospecting.
Communication: Strong negotiation skills and fluency in English and Hindi for client interaction.
Salary & Job Outlook
Lead Generation Executive: Typically ranges from ₹20,000 to ₹30,000 per month for mid-level roles, often including performance-based incentives.
Marketing Manager/Lead: Higher-level roles at companies like IndiaMART InterMESH can offer ₹5.2 Lakhs to ₹6.9 Lakhs per year.